Part of Make it Happen · Denmark
The hospitality, beverage & export engine behind the Make it Happen universe.
Mixology International connects producers, bartenders, buyers and venues across a network of specialised platforms — from media and booking to competitions, events and international export.
The universe
Mixology International is the umbrella for every activity.
One strategic engine connects media, booking, databases, events, programmes and products into a single Nordic beverage ecosystem.
- Scandic Bar™
- Shake&Co.™
- BarGear
01 — The Universe
One team. A network of hospitality platforms.
Media, booking, databases, events, programmes and products — each brand serves a specific audience, together they cover the Nordic bar economy end to end.
Bartender.dk
The Danish bartender community online.
BartenderMagasinet
Editorial coverage of the Nordic bar scene.
BartenderBooking
Book professional bartenders for events.
Bartenderudlejning
Hire bartenders and full bar setups.
Drinksdatabasen
A structured library of drink recipes.
Mocktails.dk
Non-alcoholic serves, done seriously.
Copenhagen Bar Summit
The industry gathering for the Nordic bar scene.
Freestyle Mixology™
Owned bartender competition.
Drinks of Denmark
Danish beverage export programme.
02 — About
Nordic roots.
International ambition.
Mixology International is the international and strategic arm of Make it Happen — a Danish group building platforms for the hospitality and beverage industry.
From our Nordic base we connect distilleries, bartenders, distributors and HoReCa operators — working internationally through trade fairs, export projects, partners and specific market activities.
Read our story03 — What we do
A complete platform for beverage brands going abroad.
Export & International Growth
Market entry, pavilions and distributor matchmaking for Nordic beverage brands going abroad.
Hospitality & Bartender Network
A working relationship with bar professionals, sommeliers and HoReCa operators across the Nordics.
Events & Trade Shows
Delegations, summits and brand showcases at the industry's most relevant gatherings.
Activation & Brand Building
Editorial, sensorial and experiential moments that translate brand stories into demand.
04 — Signature programmes
The projects we own end to end.
Beyond client work, we build and operate our own programmes — the long-running formats that define our position in the industry.
Signature programme
Drinks of Denmark
Danish beverage producers under one national pavilion at international trade shows.
Owned IP
Freestyle Mixology™
Mystery-box bartender competition — an owned format running since 2013.
New for the industry
Copenhagen Bar Summit
Industry summit convening bartenders, brands and operators in Copenhagen.
Editorial & reference
Our magazine and reference databases live inside the universe.
BartenderMagasinet publishes long-form editorial; Drinksdatabasen and Mocktails.dk provide the reference layer for professionals and enthusiasts alike.
Explore the universe05 — Let's build
Tell us about your brand, your bar, or your next market.
Most collaborations start as a conversation. Reach out and we'll route you to the right platform, programme or partner within the universe.
Start a conversation