Monin · Turbine Forlag · 2016
Mocktail Book — the first mocktail book in Denmark
Written in cooperation with Monin and published by Turbine Forlag: 40 mocktails anyone could make at home — the first mocktail book in Denmark.
Client
Monin · Turbine Forlag
Category
Publication · Non-alcoholic
Market
Denmark
Year
2016
Services
Cocktail & mocktail development
Challenge
Between 2010 and 2018 the idea of quality 'virgin drinks' was still in its very early stages in Denmark. The category needed a credible, accessible reference.
Approach
Zander Lauritzen Hansen has worked with non-alcoholic drinks in Denmark and the Nordics since 2009, and from 2013 developed mocktails and recipes for Vejdirektoratet — later Sikker Trafik — for their drink-driving campaigns.
Delivery
In 2016, in cooperation with Monin, the first Danish mocktail book was written, presenting 40 mocktails the general reader could make from home. Published by Turbine Forlag.
Outcome
The book helped establish the mocktail term and category in Denmark, alongside ongoing recipe work for Sikker Trafik's alcohol-free drinks campaigns.
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