Danish brands · Bar Convent Berlin · 2022
Bar Convent Berlin 2022 — Denmark as Country of Honour
Mixology International organised the Danish national pavilion at Bar Convent Berlin 2022, where Denmark was Country of Honour.
Client
Danish brands · Bar Convent Berlin
Category
Export · Trade fair pavilion
Market
Germany · International
Year
2022
Services
Export promotion · Trade fair pavilions
Challenge
Convert Denmark's Country of Honour status into concrete exposure and buyer contact for the attending Danish brands.
Approach
The stand was built in Danish and Nordic style with a minimalist, elegant wooden look. A functional cocktail bar sat in the middle, where every participating brand had its own cocktail on the menu, with a smaller lounge next to it for brand-to-buyer meetings.
Delivery
Copenhagen Cocktail Club, one of Denmark's best cocktail catering companies, ensured cocktail quality, with Schweppes Germany as mixer partner. Country of Honour status secured a unique position at the fair plus a dedicated marketing setup.
Outcome
Bar Convent Berlin gathers 450+ exhibitors, 1,000+ brands, 15,000 attendees and 50+ countries and regions.
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