In 2019, I had the distinct opportunity to collaborate with Rynkeby, Denmark’s largest juice producer, in their ambitious endeavor to penetrate the Danish Bar & restaurant market. This strategic journey was not only about introducing their products like lime and lemon juice to a new segment but also about crafting a unique narrative in the […]
In 2019, I had the distinct opportunity to collaborate with Rynkeby, Denmark’s largest juice producer, in their ambitious endeavor to penetrate the Danish Bar & restaurant market. This strategic journey was not only about introducing their products like lime and lemon juice to a new segment but also about crafting a unique narrative in the cocktail and beverage scene.
A Strategic Partnership and a Championship Sponsorship
Our journey began with a meticulously crafted strategy, tailored to the nuances of the restaurant industry. One of the highlight initiatives was Rynkeby’s sponsorship of the 2019 Danish Championships in Cocktails. This strategic move was not just about brand visibility; it was about aligning Rynkeby with excellence and creativity in mixology.
Recipe Development and Wholesale Integration
Beyond sponsorships, we dove deep into the culinary aspect, developing exclusive recipes that showcased Rynkeby’s lime and lemon juices as indispensable ingredients for any high-end cocktail menu. These creations were not only delicious but also highlighted the versatility and quality of Rynkeby’s products.
Our efforts extended to active collaboration with various wholesalers, ensuring Rynkeby juices were readily accessible to restaurants across Denmark. This step was crucial in solidifying Rynkeby’s presence in the restaurant supply chain.
The Result: A Resounding Success
The collaboration between Rynkeby and my consultancy proved to be a resounding success. Rynkeby’s lime and lemon juices became a staple in many high-end Danish bars, elevating the cocktail experience for countless patrons.
A New Chapter with Granini Germany
In an exciting development, Rynkeby was acquired by Granini Germany, opening up even more opportunities for growth and innovation. This acquisition is a testament to the success of our strategies and the untapped potential in the restaurant market for quality juice products.
The Future of Juice in Mixology
As Rynkeby continues to thrive under the new ownership, the journey we embarked upon serves as a shining example of how strategic partnerships and innovative thinking can revolutionize a brand’s presence in a new market segment.
For more insights and our journey with Rynkeby, check out Rynkeby Foodservice Blog.
