About — Make It Happen ApS

A studio for Nordic hospitality with international reach.

We work between the Nordic beverage industry and the international markets it belongs in — through export programmes, trade fairs, competitions and brand work.

Our story

Born behind the bar.
Built for the world.

Mixology International is the hospitality and beverage platform inside Make It Happen ApS — the company established in 2024 to gather our work across the drinks industry under one name.

The experience behind it is older than the company. It comes from years in the Danish and Nordic bar industry — behind the bar, on competition stages, in trade media and around brand projects.

Today we work across brand activation, export programmes, masterclasses and trade fair pavilions — from industry sessions at home to Nordic presence at international fairs.

Timeline

A decade of building bridges.

  1. 2013

    Freestyle Mixology™ launches

    Our own bartender competition format runs for the first time — and has continued since.

  2. Background

    Years in the Danish bar industry

    Competitions, events, media and brand work built the network behind Mixology International.

  3. 2024

    Make It Happen ApS established

    The company behind Mixology International is founded, gathering the hospitality and beverage work under one roof.

  4. Today

    Export programmes & trade fairs

    Work with Nordic producers around ProWein Düsseldorf, Bar Convent Berlin and FHA Singapore.

Premium spirits flat lay

Mission

Elevate Nordic beverage culture & grow meaningful international businesses.

We exist to make sure the most exciting producers, bars and ideas from this part of the world are seen, poured and understood — wherever great drinking happens.

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Team

The people behind the platform.

A small, hands-on setup — you talk directly to the person running your project.

Zander Lauritzen Hansen — Founder

Zander Lauritzen Hansen

Founder

Founder of Make It Happen ApS and Mixology International. Years in the Danish and Nordic bar industry — competitions, events, media and export work.

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