Flagship Programme
Drinks of Denmark — a national export pavilion on the world's biggest trade floors.
An end-to-end programme that puts Danish beverage producers on a curated pavilion at Prowein, BCB, FHA and Bar Convent Berlin — with matchmaking, activation and trade-press built in.
01 — Overview
One pavilion.
Five trade shows.
A full export year.
Drinks of Denmark is our export pavilion programme: Danish producers presented together under one Nordic visual identity at the international trade shows that matter for the category.
You get a shared stand and a coordinated presence — pavilion design, logistics, accreditation and the calendar handled — so you can focus on the conversations that grow your brand abroad. Scope is agreed per fair and per producer.
02 — 2026 Roadmap
Where the pavilion lands next.
Prowein
Düsseldorf · DE
15—17 March 2026
OpenBCB · Bar Convent Brooklyn
New York · US
10—11 June 2026
OpenFHA HoReCa
Singapore · SG
21—24 April 2026
WaitlistBar Convent Berlin
Berlin · DE
05—07 October 2026
OpenCocktails Spirits Paris
Paris · FR
26—27 January 2026
Closed03 — What's included
A turn-key export package.
- Curated Nordic pavilion stand (8–12 m²)
- Pre-scheduled buyer matchmaking meetings
- Brand book & sell sheets in EN + local language
- Hosted bartender activations on stand
- Press & trade-media coordination
- Logistics, customs & sample shipping support
04 — Participating brands
You'd be in good company.
Producers are selected per season based on portfolio fit, export readiness and the target market mix.
05 — Apply
Bring your brand into the next pavilion.
Tell us a little about your producer and which markets or fairs you have in mind. We review enquiries on a rolling basis.
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