Responsible communication
We follow Danish and EU guidelines for alcohol communication. No targeting minors, no glamorising over-consumption.
Responsibility
Build the industry we want to drink in.
Beverage culture only thrives when it is responsible, sustainable and fair. These are the commitments we hold ourselves and our partners to.
Sustainable sourcing
We prioritise brands with traceable supply chains, local ingredients and credible environmental commitments.
Community impact
Fair pay in hospitality, ongoing bartender education, and reinvesting in the local trade in every market.
Our commitments
- Adhere to Alcohol & Society / DRINKWise responsibility codes in all communication.
- Decline collaborations whose marketing targets under-18s.
- Prefer rail and short-haul travel over flights for European trade trips where feasible.
- Pay bartenders fairly for the work they do on our projects.
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