Cases & Projects
Work that moved bottles, brands & bartenders.
A decade of activations, pavilions, championships and content campaigns — built with beverage brands, trade councils and venues across the Nordics, Europe and Asia.
A note on this page
The cases below are real projects Mixology International has been involved in. We only publish numbers, quotes and client details we can stand behind — the rest is left out rather than estimated. Get in touch if you would like to discuss a specific project.
Drinks of Denmark — export pavilion
Drinks of Denmark is Mixology International's export platform, presenting Danish beverage producers to international buyers under one Nordic pavilion.
DrinksOfDenmark @ ProWein 2024
The Danish national pavilion at ProWein Düsseldorf, gathering ten innovative Danish beverage companies on a shared export stand.
FHA Singapore 2024
24 Danish brands on the Danish national pavilion at FHA Singapore 2024, with Mixology International responsible for beverage.
DrinksOfDenmark @ ProWein 2023
The Danish national pavilion at ProWein 2023, hosting the 'Same but Different' bar with eight participating Danish brands.
Freestyle Mixology 2022 — 9th edition
The 9th edition of Freestyle Mixology: up to 24 bartenders, a mystery box and no advance preparation.
FHA Singapore 2022
28 Danish brands on the Danish national pavilion at FHA Singapore 2022, with Mixology International responsible for beverage.
Bar Convent Berlin 2022 — Denmark as Country of Honour
Mixology International organised the Danish national pavilion at Bar Convent Berlin 2022, where Denmark was Country of Honour.
National IKEA Mocktail Festival
A national mocktail concept delivered across all Danish IKEA warehouses during the IKEA festival — close to 10,000 mocktails served.
How we helped Rynkeby Juice make a splash in the Danish bar scene
Strategy, recipe development and wholesale integration that took Denmark's largest juice producer into the bar and restaurant market.
Mocktail Book — the first mocktail book in Denmark
Written in cooperation with Monin and published by Turbine Forlag: 40 mocktails anyone could make at home — the first mocktail book in Denmark.
Brewing innovation: crafting Beertails with Carlsberg
A beertail recipe programme developed with Carlsberg in 2013, tailored to different segments of the Danish hotel and restaurant industry.
Freestyle Mixology™ — owned bartender competition IP
Freestyle Mixology™ is Mixology International's owned bartender competition format, built to showcase craft, community and brand partners.
Got a brand, a market, or a moment we should build for?
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