Programs
Mixology International builds and runs long-running programs that connect producers, bartenders, buyers and partners across the Nordics and international markets.
Export and trade fair program for Danish and Nordic beverage brands.
A shared export platform that brings Danish and Nordic producers to international trade fairs under one professional presence — with joint stands, buyer meetings and market preparation.
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Bartender competition concept with history since 2013.
A competition format built around craft, creativity and stage presence. Freestyle Mixology™ has run since 2013 and works as both a talent platform and a brand activation stage.
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Industry summit and meeting point for the bar and beverage industry.
A gathering point for bartenders, buyers, producers and media — combining talks, tastings and structured networking around the Nordic bar economy.
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Competition and industry activation concept.
A national competition framework that connects bartender talent, sponsoring brands and industry media around a shared calendar moment.
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Joint stands and trade fair activations at international fairs.
Shared pavilions that give smaller producers a credible international presence — stand design, logistics, staffing and buyer programme handled as one package.
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Who you work with
I am Zander Lauritzen Hansen, founder of Mixology International and Make It Happen ApS. I have built export pavilions, competitions and bartender programmes across the Nordics and international trade fairs — and I am the one you talk to when you join a program.
Whether it is Drinks of Denmark, an export pavilion or a competition format, you get a direct line rather than an agency inbox.
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