How we work
A playbook, not a pitch deck.
A simple, flexible way of working — from first conversation to activity in market. Scope, timing and activities vary from project to project.
01
Understand
We start with your brand, ambition and current footprint — and what a realistic next step looks like.
Examples of what this can involve
- Brand and portfolio review
- Market conversation
- Goal alignment
02
Prioritise
We agree where to focus: which markets, which channels and which activities are worth the effort right now.
Examples of what this can involve
- Focus markets
- Channel priorities
- Scope and budget frame
03
Prepare
Materials, pricing logic, samples, logistics and meeting lists are prepared ahead of any activity.
Examples of what this can involve
- Export readiness
- Trade fair preparation
- Meeting planning
04
Activate
We put the brand in front of the right people — trade fairs, pavilions, tastings, competitions and bartender activations.
Examples of what this can involve
- Fairs and pavilions
- Buyer meetings
- Bartender activations
05
Follow up & develop
After activity we review what happened, follow up on leads and decide together what the next step should be.
Examples of what this can involve
- Lead follow-up
- Honest evaluation
- Next-step plan
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