Dansk Industri · Danish brands · 2022
FHA Singapore 2022
28 Danish brands on the Danish national pavilion at FHA Singapore 2022, with Mixology International responsible for beverage.
Client
Dansk Industri · Danish brands
Category
Export · Trade fair pavilion
Market
Southeast Asia
Year
2022
Services
Export promotion · Trade fair pavilions
Challenge
Present Danish beverage producers to high-end buyers and distributors across Southeast Asia within a single national pavilion.
Approach
Dansk Industri organised the Danish national pavilion; Mixology International coordinated, organised and handled the necessary matchmaking for the different spirit and beverage brands.
Delivery
Matchmaking with Singaporean and international distributors, wholesalers and potential partners, introductions to local bars and trendsetters, and preparation for the Singapore and Indonesian markets.
Outcome
FHA Singapore spans 40,000 sqm with 1,500+ exhibitors, 50+ pavilions, 40,000 attendees and 50+ countries and regions.
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