Dansk Industri · Danish brands · 2024
DrinksOfDenmark @ ProWein 2024
The Danish national pavilion at ProWein Düsseldorf, gathering ten innovative Danish beverage companies on a shared export stand.
Client
Dansk Industri · Danish brands
Category
Export · Trade fair pavilion
Market
Germany · International
Year
2024
Services
Export promotion · Trade fair pavilions
Challenge
Give Danish producers access to the world's leading wine and spirits fair, where a stand is otherwise difficult to obtain, and present them as one credible Nordic offer.
Approach
Mixology International and Dansk Industri built the framework for the joint stand, split into brand areas and a shared bar area in the middle — making participation simple for each company.
Delivery
Ten Danish brands exhibited on the pavilion, including Copenhagen Distillery and Stauning Whisky, with three days of tastings, cocktails and buyer meetings at the shared bar.
Outcome
Participating brands met German and international distributors, buyers and partners, with matchmaking and market sparring provided on site.
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