Dansk Industri · Danish brands · 2024
FHA Singapore 2024
24 Danish brands on the Danish national pavilion at FHA Singapore 2024, with Mixology International responsible for beverage.
Client
Dansk Industri · Danish brands
Category
Export · Trade fair pavilion
Market
Southeast Asia
Year
2024
Services
Export promotion · Trade fair pavilions
Challenge
Give Danish beverage brands a credible route into Southeast Asia's largest food and beverage trade fair.
Approach
Dansk Industri (Confederation of Danish Industry) organised the national pavilion; Mixology International was part of it and responsible for beverage — coordinating, organising and handling matchmaking for the spirit and beverage brands.
Delivery
Matchmaking with Singaporean and international distributors, wholesalers and potential partners, meetings with local bars and trendsetters, and overall preparation for the Singapore and Indonesian markets.
Outcome
FHA Singapore spans 40,000 sqm with 1,500+ exhibitors, 50+ pavilions, 40,000 attendees and 50+ countries and regions.
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