IKEA · 2021
National IKEA Mocktail Festival
A national mocktail concept delivered across all Danish IKEA warehouses during the IKEA festival — close to 10,000 mocktails served.
Client
IKEA
Category
Non-alcoholic · Activation
Market
Denmark
Year
2021
Services
Cocktail & mocktail development · Hospitality consulting
Challenge
Build a mocktail concept matching the IKEA festival, using ingredients the standard customer could find in any retail store while still delivering a real taste experience.
Approach
The mocktail setup was designed around the visiting customers and the throughput a family festival demands, with recipes that could be produced at speed without losing quality.
Delivery
Serving across 5 warehouses, with up to 500 drinks produced per hour and 6,900 flyers distributed. Shake-it syrup was delivered by Hans Just A/S.
Outcome
Close to 10,000 mocktails served in total across the festival — a big success for alcohol-free serves in a mainstream retail setting.
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