Dansk Industri · Danish brands · 2023
DrinksOfDenmark @ ProWein 2023
The Danish national pavilion at ProWein 2023, hosting the 'Same but Different' bar with eight participating Danish brands.
Client
Dansk Industri · Danish brands
Category
Export · Trade fair pavilion
Market
Germany · International
Year
2023
Services
Export promotion · Trade fair pavilions
Challenge
Show the best of what Denmark has to offer across both alcoholic and non-alcoholic categories at Europe's largest wine and spirits fair.
Approach
Mixology International, in cooperation with Dansk Industri, organised the Danish national pavilion. The stand was built in Danish and Nordic style with a minimalist, elegant wooden look.
Delivery
Eight participating brands: A Clean Spirit, Bite, Bornholm Spirit, Dansk Mjød, Nordic Gin House, Nykur Spirit, Original Tender and Stauning Whisky. Across the three fair days the bar was the centre for cocktails and tastings around the participating brands.
Outcome
ProWein gathers 450+ exhibitors, 1,000+ brands, 15,000 attendees and 50+ countries and regions — an audience the pavilion put the Danish brands directly in front of.
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