Case · 2 August 2021
National IKEA Mocktail Festival
Close to 10,000 mocktails served across five IKEA warehouses in Denmark during the national IKEA festival.
Must be considered a big success. The IKEA festival was held in all of the country's IKEA department stores from the 16th to the 20th.
Guests could experience all sorts of activities: artists, performers, plays, DJs, face painting and more — an experience for the whole family.
Mixology International was asked to build the mocktail concept matching the IKEA festival. The mocktail setup was built around the visiting customers, to make sure that all the mocktails served used ingredients the standard customer would find in any retail store, while still giving the guest a taste experience.
Numbers: 5 warehouses, up to 500 drinks produced per hour, close to 10,000 mocktails in total and 6,900 flyers distributed.
Many thanks to our bartenders, to Hans Just A/S for delivering Shake-it syrup to the event, and to IKEA for supporting mocktails.
Keep exploring