Freestyle Mixology™ · Annual since 2013
Freestyle Mixology™ — owned bartender competition IP
Freestyle Mixology™ is Mixology International's owned bartender competition format, built to showcase craft, community and brand partners.
Client
Freestyle Mixology™
Category
Owned IP · Events
Market
Nordics · International
Year
Annual since 2013
Services
Events & competitions · Brand activation
Challenge
Create a modern competition format that champions bartender craft and gives partner brands a credible stage.
Approach
Format design, judging framework, brand identity and end-to-end event production, run through Mixology International's own team.
Delivery
Live competition events with participating bartenders, partner brands and invited trade audience. The 10th anniversary edition took place at Copenhagen Distillery in 2023.
Outcome
One of the most popular bartender competitions in Denmark, running annually since 2013.
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