How we helped Rynkeby Juice make a splash in the Danish bar scene

Challenge

In 2019 Rynkeby, Denmark's largest juice producer, wanted to enter the Danish bar and restaurant market with products such as lime and lemon juice — a new segment requiring its own narrative in the cocktail and beverage scene.

Approach

We built a strategy tailored to the nuances of the restaurant industry. One highlight initiative was Rynkeby's sponsorship of the 2019 Danish Championships in Cocktails — aligning the brand with excellence and creativity in mixology rather than pure visibility.

Delivery

Beyond sponsorship we developed exclusive recipes showcasing Rynkeby's lime and lemon juices as ingredients for a high-end cocktail menu, and worked actively with wholesalers so the juices were accessible to restaurants across Denmark.

Outcome

Rynkeby's lime and lemon juices became a staple in many high-end Danish bars. Rynkeby was later acquired by Granini Germany, opening further opportunities for growth in the segment.